This is an excellent article about using Google Calendar within your business and personal organization. Well worth the read even for those of us that have lived by the Google Calendar for many years. You might find something interesting like adding the UGA football schedule!
Google Calendar is one of the most underused Google Apps products and I have seen only a handful of people using it for “real work”. Most people don’t realize the power of “writing it down” and if you practice this methodology for a month or two, you will surely feel the difference it makes.